Customers plan food-and-drink spending blitz for Tremendous Bowl

The newest Benefit Options Pulse Survey finds that 52% of Tremendous Bowl get together hosts count on to spend greater than $100 on meals and drinks. / Picture: Shutterstock

Robust economic system or not, U.S. shoppers aren’t being defensive about spending for food and drinks on this 12 months’s Tremendous Bowl get-togethers.

Of 1,044 adults polled, 66% of those that will watch the Tremendous Bowl plan to purchase particular meals and drinks for the large recreation, based on the most recent Benefit Options Pulse Survey. Amongst these shoppers, 25% count on to spend $50 or much less, 48% plan to spend $51 to $100, 16% goal to spend $101 to $150, and 10% anticipate spending over $150, the Irvine, Calif.-based CPG and retail gross sales and advertising agency stated.

Total, 54% of respondents plan to observe the sport, with 14% undecided. Tremendous Bowl LVII, capping off the 2022-23 Nationwide Soccer League season, is scheduled for Feb. 12 at State Farm Stadium in Glendale, Ariz.

Benefit’s ballot revealed that fifty% of Tremendous Bowl get together hosts this 12 months plan celebrations of greater than 10 friends, and 52% count on to spend greater than $100 on meals and drinks for the occasion.

Of Tremendous Bowl get together hosts surveyed, 34% count on to spend extra on meals and drinks this 12 months, with 43% more likely to spend about the identical. / Picture: Benefit Options

13 % of Tremendous Bowl hosts stand to spend $51 to $75, 22% count on to put out $76 to $100, 13% anticipate spending $101 to $125 and 25% goal to spend greater than $150. Simply 12% want to spend lower than $50.

In evaluating 2023 and 2022 Tremendous Bowl get together expenditures, 34% of these surveyed count on to spend extra on their big-game get-togethers this 12 months, with 16% more likely to spend “a bit extra” and 16% “much more,” Benefit reported. Forty-three % stated they’ll spend about the identical as final 12 months, whereas 23% goal to spend much less (18% stated “rather a lot much less” and 5% stated “a bit much less”).

What are Tremendous Bowl get together hosts planning to serve? Seventy-nine % of survey respondents cited salty snacks, 70% named pizza, 68% stated beer and 60% goal to purchase big subs or ready sandwiches.

Although Tremendous Bowl get together staples are hosts’ important focus, ready meals are excessive on their buying lists. / Picture: Benefit Options

Amongst ready meals, hosts are lining up a spread of choices for Tremendous Bowl friends, together with scorching aspect dishes (cited by 53%), reminiscent of potato skins and mac & cheese; chilly entrees (49%), together with deli platters; chilly salads and aspect dishes (49%), reminiscent of veggie platters and guacamole dip; and scorching entrees (44%), reminiscent of pasta and chili.

Different food and drinks purchases deliberate by Tremendous Bowl hosts embrace desserts (57%), wine (43%) and different alcoholic drinks (38%).

Grocery shops will greater than maintain their very own in opposition to eating places as a vacation spot for ready-made Tremendous Bowl eats, Benefit Options’ survey findings present.

Of get together hosts and get together goers who’ll contribute to the big-game unfold, 49% goal to purchase ready meals from a grocery store, in contrast with 41% from a restaurant. Twenty-one % cited the native delicatessen for ready meals, and 20% named a catering service. Nearly half (49%) are taking issues into their very own fingers and can put together get together meals themselves, which doubtless will lead lots of them to the grocery retailer to buy their substances.

For practically half of Tremendous Bowl get together hosts and attendees, supermarkets are the top zone for ready meals purchases. / Picture: Benefit Options

Of shoppers planning to observe the Tremendous Bowl this 12 months, 22% goal to host a celebration, 26% count on to go to another person’s get together, and 13% anticipate attending a celebration at a restaurant or bar.

And partygoers gained’t come to their hosts’ premises empty-handed, Benefit famous. Thirty-two % plan to spend $51 to $75 on food and drinks, and 34% count on to put out $76 to $100. About 8% are more likely to spend greater than $100, and 26% goal to spend $50 or much less.

As with the hosts, salty snacks (60%), pizza (48%) and beer (43%) have been the highest three objects that partygoers stated they plan to buy. Different objects they named have been scorching aspect dishes (39%), desserts (33%), ready sandwiches/big subs (30%), chilly entrees (30%), wine (28%), different alcoholic drinks (27%), chilly salads/aspect dishes (25%), scorching entrees (20%) and nonalcoholic drinks (18%). Twenty-six % reported they goal to deliver some meals and/or drink to the big-game get together however aren’t positive but what to purchase.