Play recruits Keating to go up gross sales and advertising

Play recruits Keating to go up gross sales and advertising
Play recruits Keating to go up gross sales and advertising
Adrian Keating

Icelandic start-up transatlantic airline Play has appointed Adrian Keating as its new govt director of gross sales and advertising.

Keating, who has greater than 20 years’ expertise within the aviation sector, will lead Play’s gross sales, distribution, advertising, public relations, inflight, ancillary and cargo groups.

After beginning his profession at British Airways in 1999, Keating has additionally had spells with easyJet, Etihad, Air Transat and Malaysia Airways. Most not too long ago he was VP of gross sales, advertising and distribution at Norse Atlantic Airways.

Sonja Arnorsdottir, Play’s chief business officer, stated Keating’s appointment was a “pivotal second” for the airline.

“Together with his distinctive and confirmed monitor file of delivering outcomes, Adrian is the perfect candidate to affix our group and to drive business success,” added Arnorsdottir.

Keating stated: “I stay up for contributing to Play’s continued success and progress, and to serving to form the way forward for the airline business by means of modern and forward-thinking methods.”