Summer time Journey Traits for 18-35 Yr-Outdated Vacationers

Summer time Journey Traits for 18-35 Yr-Outdated Vacationers
Lacey Pfalz

by Lacey Pfalz
Final up to date: 7:00 AM ET, Solar Might 28, 2023

Summer time journey is in full swing, and no technology is extra prepared for journey than Gen Z and Millennial vacationers, these between the ages of 18-35. 

Contiki, the social tour firm for younger vacationers, shares its reserving tendencies for the summer season, together with widespread locations and sentiments the 2 youngest generations of vacationers maintain. 

Single-Nation Late Season Journeys are Trending

For U.S. vacationers, summer season journey means immersing themselves in a single nation as a substitute of touring a number of altogether. They’re additionally selecting to journey later in the summertime this 12 months, with August and September as the preferred journey months. 

Greece and Iceland have seen a rise in tour bookings this 12 months, with Greece experiencing a 43 p.c improve in bookings from 2019, with Iceland seeing 176 p.c in progress from 2019. 

However the preferred vacation spot is by far Japan. With a 192 p.c improve from 2019, the tour operator acknowledges that the cultural vacation spot’s hottest itinerary is the Japan in a Week tour, an 8-day journey by Tokyo, Kyoto and Osaka. 

Thailand is one other widespread vacation spot, rating third in reputation throughout August and September this 12 months, following Japan and Iceland. 

Solo Journey is in Excessive Demand

Contiki and OnePoll’s latest survey discovered that 41 p.c of younger vacationers have both already traveled solo or would journey solo sooner or later, citing that it’s a good way to satisfy new folks. Sixty p.c of respondents which have joined a tour group have additionally loved the expertise with new folks over conventional journeys. 

“Our reserving tendencies present that the overwhelming majority of 18-35-year-old vacationers are all about slowing issues down and adventuring additional. From Japan to Thailand, Asia is rising on the charts, and whereas there’s nonetheless a spot for the long-lasting Eurotrip of packing in as many cities as potential into one journey, American vacationers are escaping the hustle and bustle and prioritizing single-country excursions that supply a extra in-depth expertise right into a singular place,” says Melissa DaSilva, President of Contiki, North America. 

“This demographic just isn’t solely centered on checking off locations on their bucket lists however embracing the native tradition and lifestyle– suppose sipping a Freddo espresso on a aspect road in Mykonos for one, two, three hours – fairly the antithesis of the fast-paced cities most People are accustomed to. They’re searching for holidays the place you may depart your watch (or iPhone equal) at dwelling,” continued DaSilva. 


For the most recent journey information, updates and offers, subscribe to the each day TravelPulse e-newsletter.


Matters From This Article to Discover